A letter from the CEO


My name is Ashley Smith, I am the founder and CEO of The Beaute Chateau.


I grew up watching hairstylists in my family express their creative talents on other family members, friends and clients of their own, I would sit down and watch them transform a full service from beginning to end. I was so interested in the power of beauty so I started to do my Barbie dolls hair while everyone else played outside, I was in practice mode on my miniature mannequin heads at the age of 6. By the age of 11, I'd then started to style my own hair, I experimented with makeup and all.

My mother couldn’t keep me out of the mirror.…she then noticed my potential and so did her clients and she gave me the opportunity to service them. They loved my work. I have many of those same clients till this day! From then I worked in my first salon at the age of 15 as a braider. I haven’t stopped since and even became a master stylist since then. I opened my own salon in 2017, five months after I received my cosmetologist & business license. I started to not only be interested in hair itself, though I got more into products as well through being a business owner. I realized how all of the hair products that our community was buying – we weren’t selling.  That didn’t sit right with me.


So I began with the idea that if people of color are spending billions of dollars on beauty products, we should also have ownership in the businesses that sell those products. Furthermore, those products should be of the highest quality and delivered with world-class customer service.

I created the Beaute Chateau platform for customers to shop in a dignified way, while receiving the best products and service for their hard-earned money.


This company started with a vision, confidence and a leap of faith. It has now grown into a nationwide movement of over 20,000 customers, hundreds of thousands of customers, and millions of dollars invested back future salons and opportunities in our neighborhoods.

The path of entrepreneurship is difficult, but there is no better reward – nothing more beautiful, than living life independently and on your own terms. This is what I want for my community, and The Beaute Chateau is my way of supporting that.

Happy Shopping!


Ashley Smith,

CEO The Beaute Chateau